Animal rights activists in Israel have formed a movement called "269life" to campaign for an end to the horrors of the meat- and dairy industry. They emotionally connected to calf Nr. 269, which is one of many, and even went as far as having the name 269 branded onto their bodies publicly in Tel Aviv/Israel.
This interview with activist Sasha Bojor covers not only activism, why branding seems the ultimate form of compassion but also deals with cultural sensitivites and differences and why veganism is the only way forward and more.
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